Amazon debuts gen AI-powered Alexa+ as it seeks to breath life into its aging assistant

Key Points

  • Amazon unveils Alexa+, a new version of its voice assistant with generative AI capabilities.
  • Alexa+ integrates Amazon's own large language models and those from Anthropic, available for $19/month or free for Prime users.
  • Demonstrations showed Alexa+ performing tasks like ordering food based on personal preferences and controlling smart home devices.
  • Amazon aims to spend over $100 billion on generative AI by 2025, including new data centers and apps.

Summary

Amazon has introduced Alexa+, an advanced version of its Alexa voice assistant, aiming to revitalize its smart home ecosystem with generative AI capabilities. Unveiled at an event in New York City, Alexa+ leverages Amazon's own large language models alongside those from Anthropic, in which Amazon has invested significantly. Priced at $19 per month or free for Prime members, Alexa+ promises to perform complex tasks across multiple applications, from ordering food tailored to personal tastes to managing smart home devices with natural voice commands. Demonstrations included scenarios like retrieving video footage from a Ring camera or booking an Uber for a friend. Despite past challenges in revolutionizing smart homes, Amazon's CEO Andy Jassy highlighted the company's substantial investment in AI, aiming to lead in generative AI technology. The success of Alexa+ will hinge on its real-world performance and customer adoption, with a US launch planned in the coming weeks.

yahoo
February 26, 2025
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