Apple offers holiday discount in China as Huawei competition heats up

Key Points

  • Apple is offering discounts on its top-end iPhones and other products in China for the Chinese New Year.
  • The company is facing increased competition from Huawei and other domestic brands in China.
  • Apple's market share in China has decreased, while Huawei's has increased.

Summary

Apple is implementing a strategic discount campaign in China for the upcoming Chinese New Year, offering significant price reductions on its latest iPhone models, including the iPhone 16 Pro and iPhone 16 Pro Max. This move comes as Apple grapples with intensified competition in one of its key markets. Previously, Apple had largely avoided direct discounts through its own retail channels, but recent market dynamics have prompted a shift in strategy. The discounts are part of Apple's response to a challenging environment where its smartphone shipments in China dropped by 6% year-on-year in Q3 2024, and its market share fell from 16% to 14%. Meanwhile, Huawei, a former global leader in smartphones, has seen a resurgence, with its shipments increasing by 24% and its market share rising to 16% from 13% over the same period. Huawei's aggressive product launches, including innovative devices like a trifold phone, have contributed to its market recovery despite U.S. sanctions.

cnbc
January 2, 2025
Stocks
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