Apple's China troubles mount as foreign phone sales sink for 4th month

Key Points

  • Foreign-branded smartphone shipments to China, including Apple's iPhone, fell by 47.4% in November from a year earlier.
  • Apple faces competition from domestic rivals like Huawei, which has seen a 42% sales increase in the third quarter of 2024.

Summary

Foreign-branded smartphone shipments to China, including Apple's iPhone, experienced a significant decline of 47.4% in November compared to the previous year, marking the fourth consecutive month of decline. This downturn is attributed to a slowing economy and increased competition from domestic manufacturers like Huawei, which has made a strong comeback in the premium segment with locally-made chipsets. Apple, despite its dominance in the foreign smartphone market in China, has seen its market share decrease, prompting the company to launch a rare promotional event to boost sales. The economic environment in China, characterized by falling consumer prices and deflation concerns, has further impacted household spending on electronics. Meanwhile, Huawei's sales surged by 42% in the third quarter, highlighting the shifting dynamics in the world's largest smartphone market.

yahoo
January 3, 2025
Stocks
Read article

Related news