Better Bitcoin Stock: Strategy vs. MARA Holdings

Key Points

  • Strategy (formerly MicroStrategy) has outperformed MARA Holdings (formerly Marathon Digital) by a wide margin over the past year, with its stock surging over 370% while MARA's dropped nearly 35%.
  • Strategy's Bitcoin investment strategy involves converting cash from its software business, debt, and stock offerings into Bitcoin, without the operational costs associated with mining.
  • MARA, as a Bitcoin miner, faces increasing operational costs due to energy consumption and the Bitcoin halving events, which reduce mining rewards every four years.

Summary

The article discusses the contrasting investment strategies of Strategy (formerly MicroStrategy) and MARA Holdings (formerly Marathon Digital) in relation to Bitcoin. Strategy, once a slow-growth software company, has pivoted to become the largest corporate holder of Bitcoin, amassing 450,000 Bitcoins by January 12 of the current year. This investment has significantly appreciated, now representing a substantial portion of its enterprise value. Despite its core business barely growing, Strategy continues to fund its Bitcoin acquisitions through debt and equity offerings, betting on Bitcoin's long-term value increase.

On the other hand, MARA has transformed from a patent holding company into a major Bitcoin miner, with significant mining capacity and daily Bitcoin production. However, its operational costs are high due to energy consumption, and these costs are expected to rise with each Bitcoin halving. MARA also dilutes its shares more aggressively to fund its operations. The article suggests that for investors bullish on Bitcoin, Strategy might be the better investment due to its lower operational costs and direct benefit from Bitcoin's price increase, whereas MARA's profitability is more dependent on external factors like energy costs and mining efficiency.

The Motley Fool
February 19, 2025
Crypto
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