Celeb tokens that burned bright, then burned out in 2024

Key Points

  • Celebrity-themed crypto tokens had a brief surge in popularity in 2024, with public figures like Caitlyn Jenner and Iggy Azalea launching their own memecoins.
  • Many of these tokens plummeted in value shortly after launch, with some like Jenner's JENNER token losing nearly all value and facing legal action.
  • Insider trading and allegations of scams were common, with tokens like MOTHER and HAWK experiencing significant insider activity and subsequent value drops.
  • Celebrities faced potential legal repercussions from the SEC for promoting these tokens as securities.
  • The trend saw a mix of genuine attempts at utility, like Azalea's online casino, and outright failures, with tokens like WAP losing nearly all value.

Summary

In 2024, the crypto world witnessed a fleeting trend known as the "celebrity memecoin meta," where public figures launched their own cryptocurrencies, hoping to capitalize on their fame. However, this trend quickly turned sour as many of these tokens, including those launched by Caitlyn Jenner and Iggy Azalea, experienced dramatic drops in value shortly after their debut. Jenner's JENNER token, for instance, lost 98.5% of its value and led to a class-action lawsuit against her for allegedly fraudulent promotion. Similarly, Azalea's MOTHER token, despite efforts to add utility through an online casino, saw an 87% drop from its peak. The trend was marred by allegations of insider trading and scams, with tokens like HAWK and WAP facing significant insider activity and subsequent value crashes. Legal experts warned that celebrities promoting these tokens could face SEC scrutiny, highlighting the risky and often short-lived nature of celebrity-backed cryptocurrencies in 2024.

cointelegraph
December 29, 2024
Crypto
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