CES 2025: How autos stole the show

Key Points

  • Honda unveiled its new 0 Series line of pure EVs at CES, showcasing the Honda 0 SUV and Honda 0 Saloon prototypes, both scheduled for a 2026 North American launch.
  • Sony and Honda's joint venture, Afeela, introduced a new $90,000 price tag and a direct-to-consumer sales model, enhancing customer experience with in-car entertainment features like PS5 gaming.
  • Nvidia announced new partnerships with Toyota and Aurora Innovation, focusing on autonomous driving technology, with its DRIVE Thor chip based on the latest Blackwell AI architecture.
  • BMW and Hyundai showcased advanced in-car tech, with BMW's panoramic iDrive and Hyundai's Holographic Windshield Display, enhancing driver interaction and safety.

Summary

The Consumer Electronics Show (CES) 2025 in Las Vegas highlighted significant advancements in the automotive industry, particularly in electric and autonomous vehicles. Honda introduced its new 0 Series line, featuring the retro-futuristic Honda 0 SUV and the wedge-shaped Honda 0 Saloon, both equipped with advanced self-driving capabilities. Sony and Honda's Afeela project revealed a new pricing strategy and a direct-to-consumer sales approach, aiming to simplify the buying process. Nvidia, while known for its AI chips, made strides in the auto sector with new partnerships and technology platforms aimed at autonomous driving. BMW and Hyundai pushed the boundaries of in-car technology with BMW's expansive iDrive system and Hyundai's innovative holographic display, respectively. Additionally, XPeng from China showcased a modular flying car concept, blending land and air travel. Despite these innovations, Honda expressed caution regarding its EV production plans in the U.S. due to potential policy changes affecting EV incentives.

yahoo
January 9, 2025
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