Foreign phone sales plunge 47% in China spelling trouble for Apple

Key Points

  • Foreign phone sales in China dropped by 47.4% in November 2023 compared to the previous year.
  • Apple, the largest foreign handset vendor in China, faces increasing competition from domestic brands like Huawei.

Summary

In November 2023, sales of foreign phone brands in China experienced a significant decline, with shipments falling by 47.4% from the previous year, according to data from the China Academy of Information and Communications Technology (CAICT). Apple, which dominates the foreign mobile phone market in China, is feeling the pressure as domestic competitors like Huawei make a strong comeback. Huawei, previously hampered by U.S. sanctions, has launched high-end smartphones that have gained popularity among Chinese consumers, outpacing Apple's growth in the third quarter of 2023. Apple is attempting to regain its market share with the iPhone 16 series, introducing new AI features through its Apple Intelligence software. However, these features are not yet available in China due to regulatory complexities. Meanwhile, Apple's CEO, Tim Cook, has made multiple visits to China to strengthen partnerships, and the company is set to offer discounts on the iPhone 16 during the Chinese New Year holiday to boost sales.

cnbc
January 3, 2025
Stocks
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