Founder of Trump's World Liberty Financial Credits Justin Sun for Project's Success

Key Points

  • Justin Sun, a Chinese-born crypto billionaire, became an official advisor to World Liberty Financial after purchasing $30 million worth of its token, WLFI.
  • The project, endorsed by Donald Trump, initially struggled with sales but saw a turnaround after Sun's involvement.
  • World Liberty Financial aims to merge traditional finance with decentralized finance, with plans to develop multiple products and applications.
  • Despite initial scrutiny and lack of venture capital backing, WLFI became one of the largest initial coin offerings after Sun's endorsement.

Summary

World Liberty Financial, a crypto project backed by Donald Trump, has seen significant success largely due to the involvement of Justin Sun, a Chinese-born crypto billionaire. Initially facing lackluster sales, the project's fortunes changed when Sun purchased $30 million worth of its token, WLFI, and became an official advisor. The project, which aims to bridge traditional financial systems with decentralized finance, was introduced by Trump and his sons as a lending platform based on the Ethereum protocol Aave. Despite early challenges, including restrictions on trading and scrutiny due to its high-profile endorsements, World Liberty Financial not only met but exceeded its fundraising goals, setting a new target that positions WLFI to become one of the largest initial coin offerings ever. The project's success came without venture capital backing, relying instead on Sun's endorsement and strategic token purchases, including TRX and WBTC, to bolster its portfolio and market presence.

coindesk
February 19, 2025
Crypto
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