From Ireland’s Primark to Spain’s Mango, foreign retailers are planting their flags in more U.S. malls and cities

Key Points

  • Primark, an Ireland-based discount retailer, has opened a new store at Queens Center mall in Elmhurst, NY, and plans to expand to 60 U.S. locations by next year.
  • International retailers like Mango, Aritzia, and Uniqlo are also expanding in the U.S., targeting regions beyond coastal cities.
  • The U.S. market is attractive due to its fragmented retail landscape, resilient consumer spending, and the influence of social media on fashion trends.
  • Foreign retailers are filling the void left by shrinking department stores and retail bankruptcies, with Primark noting strong demand for children's clothing.
  • Despite the expansion, these international brands still represent a small fraction of the U.S. apparel market, with Primark's U.S. sales accounting for about 5% of its global sales.

Summary

The article discusses the expansion of international retailers into the U.S. market, focusing on Primark's new store at Queens Center mall in Elmhurst, NY. Primark, known for its discount clothing and accessories, is part of a broader trend where foreign retailers like Mango, Aritzia, and Uniqlo are pushing into new U.S. regions. These companies are attracted by the U.S.'s fragmented retail market, resilient consumer spending, and the global influence of fashion trends via social media. The U.S. has seen a significant number of new store openings by foreign retailers, with Primark planning to increase its U.S. presence significantly. The article highlights how these retailers are filling gaps left by the closure of traditional department stores and specialty shops, with Primark noting a particular demand for children's clothing. Despite their growth, these international brands still represent a minor part of the U.S. apparel market, with Primark's U.S. sales contributing only 5% to its global figures. The expansion, however, comes with challenges, as seen with Primark's initial missteps in understanding local sports merchandise preferences and its lack of an e-commerce platform in the U.S.

cnbc
March 3, 2025
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