Gap crushes 4th quarter estimates and signals it could beat Trump tariffs

Key Points

  • Gap Inc. reported better-than-expected earnings, with a 17% surge in after-hours trading.
  • The company's full-year outlook for 2025 is in line with consensus despite tariff impacts.
  • Gap's turnaround is driven by improved marketing and product design under Zac Posen.
  • Efforts to diversify production away from China are paying off.

Summary

Gap Inc. has emerged as a standout performer in the retail sector this spring, defying the challenges posed by tariffs and adverse weather conditions. The company reported earnings that exceeded expectations, with a notable 17% increase in its stock price during after-hours trading. Despite the looming threat of tariffs, particularly from China where Gap sources 10% of its products, the company's outlook for 2025 remains optimistic, aligning with consensus forecasts. This positive outlook is supported by a successful turnaround at the Gap division, spearheaded by enhanced marketing strategies and the creative input of designer Zac Posen, who joined as executive vice president and creative director in February 2024. Additionally, Gap's efforts to diversify its production sources beyond China are proving beneficial, with significant sourcing now coming from Vietnam and Indonesia. The company's performance across its brands, including Old Navy and Banana Republic, showed growth in comparable sales, contributing to an overall positive narrative for Gap amidst a generally challenging retail environment.

yahoo
March 6, 2025
Stocks
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