Getty Images, Shutterstock gear up for AI challenge with $3.7 billion merger

Key Points

  • Getty Images and Shutterstock are merging to form a $3.7 billion company focused on AI technology.
  • The merger aims to address the challenges posed by generative AI tools like Midjourney and DALL-E.
  • Shutterstock shareholders have options for cash or stock in the new entity.
  • The deal is expected to generate significant cost savings and enhance content offerings.

Summary

Getty Images and Shutterstock have announced a merger to create a $3.7 billion company, aiming to bolster their position in the stock imagery market amidst the rise of AI-generated content. The merger, which will likely face antitrust scrutiny, comes as a response to the competitive threat from AI tools like Midjourney and DALL-E, which can produce images and videos from text prompts. Shutterstock shareholders can choose between cash, Getty Images stock, or a combination of both for their shares. The merger has led to a significant premarket surge in both companies' stock prices, despite a general decline in stock photography demand due to mobile photography. The new entity, named Getty Images Holdings, will be led by Getty's CEO Craig Peters, with Getty investors owning a majority stake. The deal is projected to save between $150 million and $200 million annually by the third year, enhancing content offerings and technological capabilities.

cnbc
January 7, 2025
Stocks
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