Kantar Owners Bain, WPP Plan Break Up and Sale of Group, FT Says

Key Points

  • Bain Capital and WPP Plc are planning to break up and sell market research company Kantar Group.
  • Kantar's fastest-growing unit, Numerator, could be sold as soon as this year.

Summary

Bain Capital and WPP Plc are reportedly planning to dismantle and sell off the market research company Kantar Group, according to the Financial Times. Initially, the owners had considered an initial public offering for Kantar but have now decided to shift their strategy due to unfavorable market conditions for new listings. They are now focusing on selling off Kantar's major divisions. Notably, Numerator, a rapidly expanding consumer and market intelligence company based in Chicago, might be sold as early as this year. This decision comes after Kantar merged Numerator with its Worldpanel division in January to create a global consumer data entity. Additionally, Kantar has already divested some of its businesses, including selling its media division to H.I.G Capital in January. Both Bain Capital, WPP, and Kantar have chosen not to comment on these developments.

yahoo
March 9, 2025
Stocks
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