Magic Eden acquires crypto trading app Slingshot to move beyond NFTs

Key Points

  • Magic Eden acquires Slingshot to expand beyond NFTs
  • Slingshot supports over 8 million tokens across major blockchains
  • Acquisition aims to shift users from centralized exchanges to onchain platforms
  • Magic Eden made $75 million from its NFT marketplace in 2024
  • NFT marketplaces are closing amid a market downturn

Summary

Magic Eden, a Solana-based NFT marketplace, has acquired the crypto trading app Slingshot to broaden its scope beyond NFTs. This strategic move comes at a time when several NFT marketplaces are shutting down due to a prolonged market downturn. Slingshot, with nearly 1 million users, allows access to tokens on 10 major blockchains using a universal USDC balance, aiming to simplify the trading process by eliminating the need for multiple wallets, gas fees, and trusted bridges. Magic Eden's CEO, Jack Lu, sees this integration as a step towards shifting users from centralized exchanges to more crypto-native platforms. Despite the market challenges, Magic Eden reported $75 million in revenue from its NFT marketplace in 2024 and expects the acquisition to boost these figures. The acquisition also reflects a broader industry trend where platforms like DraftKings, GameStop, and Bybit have closed their NFT marketplaces, highlighting the sector's struggle with declining trading volumes.

cointelegraph
April 11, 2025
Crypto
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