Porsche Cuts Profit Target From IPO After China Sales Slump

Key Points

  • Porsche lowered its profitability goal to a return on sales of 15% to 17% from a previous target of up to 19%.
  • The company is investing in new models, software, and batteries, which will impact 2025's financial results.
  • Porsche's shares fell significantly, reflecting a more than 50% drop from its peak in May 2023.
  • The company is planning to introduce a new 911 model and possibly a new SUV line, focusing on combustion engine and hybrid cars.
  • Porsche reported a 23% plunge in operating profit for 2024 and a slight decrease in sales.

Summary

Porsche, the luxury car manufacturer, has adjusted its profitability targets downwards due to declining sales in China and lower demand for electric vehicles (EVs) in Europe. The company now aims for a medium-term return on sales between 15% and 17%, a decrease from the previously set target of up to 19%. This adjustment comes amidst a challenging period marked by supply chain disruptions, model delays, and a strategic pivot back to combustion engine and hybrid vehicles. Porsche's financial performance in 2024 reflected these challenges, with operating profit dropping by 23% to €5.64 billion and sales slightly decreasing to €40.08 billion. The company is also undergoing significant internal changes, including management reshuffles and job cuts, as it navigates through these turbulent times. Despite the lowered targets, Porsche remains committed to a long-term goal of achieving over 20% return on sales. The stock market responded with a significant drop in Porsche's share value, highlighting investor concerns about the company's future profitability and strategic direction.

yahoo
March 12, 2025
Stocks
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