Rolex retail prices jump in 2025 as used prices continue to tumble

Key Points

  • Rolex has increased prices for some new precious metal timepieces by up to 8% at the start of 2025.
  • Used Rolex watch prices have been falling, with a significant drop in the secondhand market index.
  • Rising retail prices might boost demand for pre-owned Rolex watches, potentially benefiting collectors and secondhand dealers.

Summary

Rolex has started 2025 with a significant price hike, increasing the cost of some of its precious metal watches by up to 8%. For example, a gold Day-Date 40-mm watch now costs $45,809, up from $42,250 last year. This price adjustment comes at a time when the secondhand market for Rolex watches has seen a decline, with the WatchCharts Overall Watch Market index dropping by 5.1% over the past year. Despite the retail price increases, the value of used Rolex, Patek Philippe, and Audemars Piguet watches has decreased, with Rolex experiencing an 8.2% drop in 2023. Industry experts suggest that these retail price hikes could lead to increased demand for pre-owned Rolex watches, as they offer a more attractive value proposition. This shift might provide relief for secondhand dealers and could influence more buyers to opt for pre-owned models, potentially stabilizing or even increasing the prices in the secondary market.

yahoo
January 4, 2025
Stocks
Read article

Related news