Shares of fashion giant H&M drop as fourth-quarter sales miss estimates

Key Points

  • H&M shares dropped over 5% after missing Q4 sales forecasts.
  • Sales rose 3% in local currencies in Q4, but were below expectations.
  • Full-year sales increased by 1% to 234.58 billion Swedish krona.
  • Operating profit for 2024 was slightly above expectations at 17.3 billion Swedish krona.
  • CEO Daniel Ervér aims for long-term sales growth of at least 10% per year.

Summary

H&M, the world's second-largest fashion retailer, experienced a significant drop in its share price after failing to meet sales forecasts for the fourth quarter of 2024. Despite a 3% increase in sales in local currencies, the company's revenue of 62.19 billion Swedish krona fell short of the expected 63.48 billion. The shortfall was partly attributed to the later timing of Black Friday, although sales did improve in December and January. For the full year, H&M's sales grew by 1% to 234.58 billion Swedish krona, driven by strong performances in womenswear, sportswear, and online sales. Operating profit for the year was slightly better than anticipated at 17.3 billion Swedish krona. CEO Daniel Ervér highlighted the company's focus on core business and cost control, expressing optimism about future growth despite ongoing challenges like competition from Zara and Shein, and macroeconomic uncertainties. H&M is targeting a long-term sales growth of at least 10% annually and a significant reduction in greenhouse gas emissions by 2030.

cnbc
January 30, 2025
Stocks
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