Solana deletes ‘cringe’ ad criticized for being ‘tone deaf’ on gender issues

Key Points

  • Solana deleted an ad after backlash for its insensitive portrayal of gender identity issues.
  • The ad featured a man in therapy discussing innovation, with the therapist suggesting he focus on gender pronouns instead.
  • The ad was viewed over 1.2 million times before its removal, with many comments criticizing its tone-deaf approach.
  • Solana has not provided a reason for the ad's deletion, but critics argue it was due to business impact rather than recognition of the issue's seriousness.
  • The ad's removal came amidst a broader political context where gender identity issues are highly contentious.

Summary

Solana, a blockchain network, faced significant backlash and subsequently deleted an advertisement from its X account that was criticized for its handling of gender identity issues. The ad, which was part of a promotional campaign for the Solana Accelerate conference, depicted a man in a therapy session discussing his thoughts on innovation, only to be redirected by the therapist to focus on gender pronouns. This portrayal was seen as making light of a serious and divisive political topic, especially at a time when transgender rights are under scrutiny. The ad, which had garnered over 1.2 million views, was met with widespread criticism for being tone-deaf and insensitive. Critics like Adam Cochran suggested that the ad's removal was motivated by business concerns rather than a genuine acknowledgment of the issue's gravity. The controversy was further fueled by recent political actions, such as President Trump's revocation of executive orders aimed at protecting gender and sexual orientation rights, highlighting the ad's poor timing and insensitivity.

cointelegraph
March 19, 2025
Crypto
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