Story Protocol CEO says intellectual property is crypto's $70T opportunity

Key Points

  • Blockchain technology has potential beyond finance, particularly in intellectual property (IP) management.
  • Story Protocol aims to revolutionize IP management with "Programmable IP," allowing instant licensing and automatic royalty payments.
  • The IP market is valued at $70 trillion but is currently inefficient, with complex legal processes for licensing.
  • Story Protocol has attracted significant investment from major crypto funds like Andreessen Horowitz and is onboarding high-profile IPs like BTS and Justin Bieber.

Summary

Blockchain technology, while transformative in finance, has yet to significantly impact other sectors, particularly intellectual property (IP). Jason Zhao, CEO of Story Protocol, sees IP as the next big area for blockchain application. He describes the current IP market, valued at $70 trillion, as inefficient, where even simple licensing requires extensive legal negotiations. Story Protocol introduces "Programmable IP," a system where creators can instantly license their content and receive automatic payments when their IP is used. This system not only simplifies the licensing process but also ensures creators are fairly compensated. The initiative has garnered support from major investors like Andreessen Horowitz and is already engaging with high-profile IPs, including musicians like BTS and Justin Bieber, and notable screenwriters like David Goyer. This innovative approach aims to streamline and democratize the management of intellectual property, potentially transforming a massive industry.

yahoo
March 14, 2025
Crypto
Read article

Related news