'Tariff free' cars are being advertised at dealerships. But for how long?

Key Points

  • Car dealerships are promoting tariff-free cars as a sales tactic in response to President Trump’s 25% tariffs on auto imports.
  • Mercedes-Benz and Infiniti are among the brands covering tariff costs or promoting tariff-free inventory to maintain sales.
  • Dealers are advertising cars imported before the tariffs or domestically produced models to avoid price hikes.
  • The tariff strategy is seen as short-term, with concerns about sustainability once pre-tariff inventory depletes.

Summary

Car dealerships are actively responding to President Trump's 25% tariffs on auto imports by promoting tariff-free vehicles to maintain sales in a competitive market. Brands like Mercedes-Benz and Infiniti are either covering the costs of tariffs or highlighting their tariff-free inventory. For instance, Mercedes-Benz has committed to absorbing tariff costs for model year 2025 cars, while Infiniti plans to keep prices steady until at least June 2. Dealerships are advertising vehicles imported before the tariffs or those made in the U.S. to sidestep price increases. However, this approach is viewed as a short-term solution, with concerns about its sustainability once the pre-tariff inventory runs out. Dealers like Tom Maoli express skepticism about the long-term viability of this marketing strategy, predicting that manufacturers will eventually pass the tariff costs onto consumers. Despite these concerns, the immediate response from dealers and manufacturers is to reassure customers and maintain sales momentum amidst the tariff-induced market uncertainty.

yahoo
April 19, 2025
Stocks
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