Tesla sales tank 45% in Europe as rival offerings and Musk blowback hit demand

Key Points

  • Tesla's sales in Europe dropped by 45% in January, with only 9,945 EVs registered compared to 18,161 last year.
  • Overall EV sales in Europe increased by 37.3%, indicating strong demand for electric vehicles but not for Tesla.
  • Tesla's stock fell over 8% in afternoon trading, with shares down 24% year to date.
  • Competitive pressure from new models by Volkswagen, Renault, and Chinese manufacturers like SAIC Motor likely contributed to Tesla's sales decline.
  • Elon Musk's political activities in Europe, including support for controversial parties and gestures, might be affecting Tesla's brand image.

Summary

Tesla Inc. is facing significant demand challenges in Europe, with sales plummeting by 45% in January 2025 compared to the previous year. Despite a robust 37.3% increase in overall electric vehicle (EV) sales in the region, Tesla registered only 9,945 vehicles, a sharp decline from 18,161 in January 2024. This downturn comes amidst a refresh of Tesla's Model Y, suggesting that potential buyers might be holding off for the updated version. Additionally, new competitive models from European and Chinese manufacturers like Volkswagen, Renault, and SAIC Motor are capturing market share. Tesla's CEO, Elon Musk, has also stirred controversy with his political activities in Europe, including support for Germany's far-right AfD party and a gesture perceived by some as a Nazi salute, potentially impacting Tesla's brand image. Analyst opinions vary, with some seeing these issues as manageable, while others view Musk's political involvement as a risk to Tesla's sales, particularly in Europe and China. Tesla's first-quarter production and delivery numbers, due in early April, will provide further insight into the company's performance.

yahoo
February 25, 2025
Stocks
Read article

Related news