Tesla stock sinks as Europe sales tank on rival offerings, Musk blowback

Key Points

  • Tesla's stock dropped 8.4% on Tuesday due to a 45% sales drop in Europe in January.
  • Overall EV sales in Europe increased by 37.3%, but Tesla's sales significantly declined.
  • Tesla's market cap fell below $1 trillion, with shares down 25% year to date.
  • Elon Musk's political activities in Europe might be affecting Tesla's brand image and sales.

Summary

Tesla Inc. experienced a significant stock drop of 8.4% on Tuesday following a report that highlighted a 45% decrease in its European sales for January. According to the European Automobile Manufacturers’ Association, only 9,945 Tesla electric vehicles were registered, a sharp decline from the 18,161 registered the previous year. This drop occurred despite a 37.3% increase in overall electric vehicle sales in Europe, suggesting that demand for EVs was robust but not for Tesla's models. Countries like Germany, the UK, and the Netherlands saw substantial gains in EV sales, yet Tesla's sales plummeted in these regions. Factors contributing to this decline include the anticipation of a refreshed Model Y and increased competition from new models by Volkswagen, Renault, and Chinese manufacturers like SAIC Motor. Additionally, Tesla CEO Elon Musk's controversial political engagements in Europe, including his support for Germany's far-right AfD party and perceived Nazi salutes, might be tarnishing Tesla's brand image in the region. Analyst opinions vary, with some seeing Musk's political activities as a potential risk to Tesla's sales, while others believe the impact on the brand can be contained.

yahoo
February 25, 2025
Stocks
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