Tesla's China sales hit record high in 2024, bucking global decline

Key Points

  • Tesla's China sales rose 8.8% to a record high of over 657,000 cars in 2024.
  • Global deliveries fell 1.1%, with exports from China dropping by 24%.
  • China accounted for 36.7% of Tesla's global deliveries in 2024.
  • Tesla faced challenges from reduced subsidies in Europe, a U.S. shift to hybrids, and competition from BYD.
  • BYD's EV sales grew 12.1% globally, narrowly trailing Tesla.

Summary

In 2024, Tesla reported a significant increase in its China sales, reaching a record high of over 657,000 vehicles, marking an 8.8% rise from the previous year. Despite this success in China, Tesla's global deliveries experienced a slight decline of 1.1%, falling short of CEO Elon Musk's expectations. The company's performance was impacted by various factors including reduced subsidies in Europe, a shift in the U.S. market towards lower-priced hybrid vehicles, and intensified competition, particularly from China's BYD. Tesla's exports from China also saw a sharp decline of 24%, influenced by a European Commission investigation into subsidies for China-made EVs, which led to a 7.8% tariff on Tesla cars from China. Meanwhile, BYD, Tesla's main competitor, saw its EV sales grow by 12.1% globally, although it missed its export target due to additional tariffs imposed by the EU. The dynamics in the EV market highlight China's pivotal role in global EV sales growth, with the country accounting for 70% of global EV and hybrid sales in the first 11 months of 2024.

yahoo
January 3, 2025
Stocks
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