The world’s top hotels and restaurants are changing how they serve water

Key Points

  • Restaurant Zen in Singapore exclusively serves water from Nordaq, a Swedish company, despite its high dining cost.
  • Nordaq aims to reduce the environmental impact of water transportation by purifying and bottling water on-site.
  • The hospitality industry is increasingly adopting sustainable water solutions, with companies like Nordaq, Castalie, Purezza, and Be WTR leading the charge.
  • These companies not only help reduce plastic waste but also offer a profit margin for hotels and restaurants by selling the water at a premium.

Summary

At Singapore's three-Michelin-starred Restaurant Zen, diners won't find Evian or San Pellegrino on the menu; instead, they are served water from Nordaq, a Swedish company focused on sustainability. Chef Martin Öfner uses this water in dishes and drinks, highlighting its integration into the dining experience. Nordaq's approach involves purifying and bottling local tap water on-site, significantly reducing the need for transportation and thus the carbon footprint associated with water consumption. This initiative is part of a broader trend in the luxury hospitality sector, where over 140 Michelin-starred restaurants and numerous high-end hotels and cruise ships have adopted similar sustainable water practices. Companies like Castalie, Purezza, and Be WTR are also making strides in this area, offering water solutions that not only minimize environmental impact but also provide economic benefits by selling the water at competitive prices. These efforts collectively aim to eliminate the unnecessary transport of water, promoting a more sustainable approach to water service in the hospitality industry.

cnbc
December 31, 2024
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