Vail stock struggles as strike leads to long lines at Park City Mountain ski resort

Key Points

  • Vail Resorts shares have dropped due to a labor dispute at Park City Mountain Resort, leading to operational issues and customer dissatisfaction.
  • The Park City Professional Ski Patrol Association went on strike demanding a wage increase from $21 to $23 per hour, with no counterproposal from Vail.
  • The strike has led to social media complaints about long lines, closures, and delays, affecting the resort's reputation and Vail's stock value.
  • Vail has increased patrol wages by over 50% in the past four seasons, but the dispute continues, with mediation efforts ongoing.

Summary

Vail Resorts has faced a significant challenge with a labor dispute at Park City Mountain Resort in Utah, where the Park City Professional Ski Patrol Association went on strike in late December. The strike, centered around a demand for a wage increase from $21 to $23 per hour, has led to operational disruptions, with only a fraction of the resort's trails and lifts operational. This has resulted in long lines, closures, and customer frustration, especially during the peak holiday season. The situation has not only affected the resort's operations but also Vail's stock, which has seen a decline. Despite Vail's claims of having increased wages significantly over the past few years, the lack of a counterproposal to the union's demands has kept the dispute alive. The involvement of private equity in Vail's past has also been highlighted by critics questioning the high costs of ski trips. As negotiations continue, Vail has apologized for the inconvenience and is working towards a resolution, while also asking visitors to respect the working employees amidst the ongoing strike.

cnbc
January 6, 2025
Stocks
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