Why Starbucks stock is ripe for a 30% pop and a new era of growth: Analyst

Key Points

  • Starbucks (SBUX) shares could see improvement in 2025 under new CEO Brian Niccol, focusing on faster service, simpler pricing, and better store operations.
  • Analyst Peter Saleh from BTIG sees potential for significant same-store sales and earnings growth in 2026, setting a $115 price target for Starbucks shares.
  • Starbucks faced challenges in 2024 with a 7% drop in global comparable-store sales, particularly in North America and China.

Summary

Starbucks Corporation (SBUX) is anticipated to recover in 2025 under the leadership of new CEO Brian Niccol, who took over in September 2024. Analyst Peter Saleh from BTIG highlights that Niccol's focus on improving service speed, simplifying pricing, and enhancing store operations could set the stage for substantial growth in same-store sales and earnings by 2026. Despite a challenging 2024, where Starbucks experienced a 7% decline in global comparable-store sales, Saleh remains optimistic, setting a price target of $115, suggesting about a 30% upside from current levels. The company's financial performance has been lackluster, with international sales dropping significantly and operating profit margins shrinking. However, Saleh believes that 2025 will be a year of transition and investment, aiming for a sustainable turnaround. Starbucks shares ended 2024 down 5%, underperforming compared to the S&P 500's 23% advance, but there's hope that Niccol's strategies will rejuvenate the brand's market position.

yahoo
January 2, 2025
Stocks
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