Big food companies undergo 'self reflection' on business future as deals sweep the sector

Key Points

  • Industry Flux: Big food companies like Kraft Heinz, PepsiCo, and Coca-Cola are undergoing significant self-reflection due to shifting consumer tastes, stalled growth, and regulatory pressures.**
  • Acquisitions and Breakups: Companies are responding with major deals, such as PepsiCo's acquisition of Poppi and Siete Foods, and potential breakups like Kraft Heinz, while Kellogg's split entities have been acquired by private players.**
  • Performance Struggles: Core businesses are underperforming, with PepsiCo reporting volume declines in its North America beverage segment and Kraft Heinz shares dropping over 65% since its merger.**
  • Investor Pressure: Activist and large investors are pushing for changes to boost stagnant share prices, as seen with Kellogg's breakup yielding a 40% gain for investors.**
  • Strategic Shifts: Acquisitions target higher-growth, smaller brands aligned with industry trends, while breakups aim to streamline portfolios and enhance value.**

Summary

Big food companies are grappling with an uncertain future as consumer preferences shift, growth stagnates, and regulatory pressures mount. Industry giants like Kraft Heinz, PepsiCo, and Coca-Cola are reevaluating their US portfolios amid declining performance, with PepsiCo reporting a 2% volume drop in its North America beverage business. Strategic moves include acquisitions of smaller, high-growth brands like Poppi and Siete Foods by PepsiCo, and Hershey’s purchase of Lesser Evil. Meanwhile, breakups are on the table, with Kraft Heinz potentially splitting its condiments and grocery segments, and Kellogg’s recent division into WK Kellogg and Kellanova resulting in acquisitions by Ferrero and Mars Candy, respectively. Analysts note a reactive approach as core businesses falter, prompting companies to buy growth or restructure. Investor pressure for better returns is also driving change, with Kellogg’s breakup yielding significant gains. This period of flux, described as unusual for a typically stable sector, reflects a broader industry trend of adaptation and transformation.

yahoo
July 20, 2025
Stocks
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