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Recent data from Web3 marketing firm Addressable reveals that crypto gaming and gambling campaigns are the most expensive way to acquire users with existing crypto wallets, with a median cost per wallet (CPW) of $8.74. This high cost is attributed to factors like higher churn rates, speculative behavior, and intense competition within these sectors. In contrast, decentralized finance (DeFi) and centralized finance (CeFi) campaigns are much more cost-effective, with a median CPW of $2.79. The analysis, based on 200 programmatic campaigns targeting an estimated 9.5 million users globally, also shows that during market downturns, attracting crypto users in premium markets like the US and Western Europe becomes significantly more expensive, with CPW increases noted between Q1 and Q3 of 2024. Meanwhile, emerging markets offer lower CPW but can experience extreme cost volatility. This data underscores the challenges and opportunities in different sectors of the crypto industry when it comes to user acquisition and marketing strategies.
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The article discusses the recent movements and future projections for XRP's price. After a pullback to $1.61, analysts are optimistic about XRP reaching double digits, with a conservative target of $10 and an ambitious goal of $20. The cryptocurrency has shown a 15% increase over the past week, with a significant recovery above $2.00, which is seen as a key "value area." Analysts like DOM and Maelius have highlighted the importance of XRP maintaining support levels above $2.00 and $2.20 for further upward movement. The Elliott Wave Theory suggests that XRP could be in the process of completing its third wave, potentially leading to a final wave that could push the price towards $10 by the end of the year or even higher into 2026. The analysis also points to a symmetrical triangle pattern, indicating a possible rally to new all-time highs. However, the article emphasizes that these projections are speculative and involve risk, advising readers to conduct their own research before making investment decisions.
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The article by Tobias Vilkenon explores the world of VTubers, digital content creators who use virtual avatars to engage with audiences through various platforms. VTubers blend performance, storytelling, and creativity, often using motion capture technology to animate their avatars in real-time. The process of becoming a VTuber in 2025 involves designing a unique avatar, either 2D or 3D, and utilizing software like Live2D for animation. The article highlights the importance of starting on mobile platforms like TikTok and YouTube Shorts to gain visibility, then expanding to other platforms for community building and monetization. However, it also warns of the challenges such as the risk of burnout, privacy issues, dependency on platforms, and the unpredictability of income. The VTuber market is growing, with projections estimating a significant increase in market value by 2035, indicating a bright future for those who can navigate the industry's complexities.
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The article discusses the current market sentiment around Bitcoin, which is largely influenced by the ongoing US-China trade war and the perceived overvaluation of the US dollar. Bitcoin's price is centered around $84,000, with market analysts and traders like BitBull and Michaël van de Poppe suggesting a potential repeat of the 2023 rally due to similar economic conditions. Despite Bitcoin's volatility, gold has been setting new highs, indicating a preference for traditional safe-haven assets over cryptocurrencies in the current economic climate. The US dollar index (DXY) has been declining, reaching multiyear lows, which could fuel a bullish trend for Bitcoin if the dollar continues to weaken. However, the crypto market remains cautious, with traders looking for signs of a bottom formation and potential breakout signals on various timeframes. The article also highlights that while there is optimism, the market's focus is on defensive positioning until clearer economic signals emerge.
