Google to appeal against part of US court's decision in monopoly case

Key Points

  • Google plans to appeal against the "adverse" portion of the court decision in the U.S. Department of Justice’s monopoly case.
  • U.S. District Judge Leonie Brinkema found Google liable for "willfully acquiring and maintaining monopoly power" in markets for publisher ad servers and ad exchanges.
  • The judge ruled that Google illegally dominates two markets for online advertising technology.
  • Google stated that the decision was mixed, with the judge ruling that some of Google's practices were not anticompetitive, but others violated antitrust laws.

Summary

Google has announced its intention to appeal a portion of a recent court decision in the U.S. Department of Justice's antitrust case against it. U.S. District Judge Leonie Brinkema ruled that Google had willfully maintained monopoly power in the markets for publisher ad servers and ad exchanges, which are crucial for online content providers to monetize their digital advertising inventory. The judge found Google's practices in these markets to be in violation of antitrust laws, specifically noting that Google's publisher tools excluded rivals. However, the decision was not entirely against Google; the judge also determined that the DOJ failed to prove that Google's advertiser tools or its acquisitions of DoubleClick and AdMeld were anticompetitive. The DOJ had previously suggested that Google should divest its Google Ad Manager suite, which includes both the publisher ad server and ad exchange, to address these issues. This mixed ruling highlights the complex nature of antitrust cases in the tech industry, where innovation and market dominance often intersect.

yahoo
April 18, 2025
Stocks
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