Google to enforce MiCA rules for crypto ads in Europe starting April 23

Key Points

  • Google will enforce new crypto ad policies in Europe starting April 23, requiring exchanges and wallets to be licensed under MiCA or CASP frameworks.
  • The policy aims to enhance investor protection but might create enforcement gaps and compliance challenges for smaller exchanges.

Summary

Google has announced that starting April 23, it will enforce new advertising policies for cryptocurrency services in Europe under the Markets in Crypto-Assets (MiCA) framework. This policy requires cryptocurrency exchanges and wallet providers to be licensed under either the MiCA or Crypto Asset Service Provider (CASP) regulations. The move is seen as a double-edged sword; while it aims to protect investors by filtering out unregulated actors and reducing scams like ICO frauds, it might also lead to enforcement gaps due to varying national licensing transition periods. Legal experts have noted that while these measures could enhance trust in the crypto ecosystem, they might also be overly restrictive, potentially stifling innovation due to high compliance costs and bureaucratic hurdles. Google's policy also includes a grace period where violations won't immediately lead to account suspensions, providing some flexibility during the transition. However, there's a concern that these regulations might favor larger players, making it challenging for smaller entities to compete in the European market.

cointelegraph
April 14, 2025
Crypto
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