iPhone Loses Global Market Share With Apple AI Absent in China

Key Points

  • Apple Inc. experienced a 5% decline in global iPhone sales in the last quarter of the previous year, losing market share to Chinese competitors.
  • The iPhone's global market share dropped to 18% in 2024, with Samsung also losing ground to Chinese Android manufacturers like Xiaomi and Vivo.
  • Apple's AI enhancements, part of the iPhone 16 series, are not yet available in China due to ongoing efforts to secure local partnerships.
  • Despite the sales drop, Apple saw growth in non-core markets like Latin America and increased sales of its higher-end Pro and Pro Max models in China.

Summary

Apple Inc. faced a challenging period in the last quarter of the previous year, with a 5% decrease in global iPhone sales and a decline in market share to 18% worldwide in 2024. The company struggled particularly in China, its largest market outside the US, where it lost ground to local competitors like Xiaomi and Vivo. This downturn was partly attributed to the absence of Apple Intelligence features in the newly launched iPhone 16 series, which are still not available in China as Apple works on securing local partnerships for AI enhancements. Despite these setbacks, Apple managed to grow in regions like Latin America and saw an uptick in sales of its more expensive Pro and Pro Max models in China. Meanwhile, Chinese smartphone brands like Lenovo's Motorola, Huawei, and Honor are rapidly developing their own AI tools, intensifying competition in the market.

yahoo
January 13, 2025
Stocks
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