Netflix stock secures all-time closing high as Wall Street cheers 'near flawless' earnings

Key Points

  • Netflix stock (NFLX) closed at an all-time high, up nearly 10% after Q4 earnings.
  • The company reported a record-breaking 18.9 million new subscribers in Q4.
  • Revenue and earnings beat expectations, with a $15 billion stock buyback announced.
  • Price increases were implemented across various subscription tiers.
  • Advertising revenue doubled in 2024, expected to double again in 2025.

Summary

Netflix's stock soared to an all-time high, closing nearly 10% up after its fourth-quarter earnings report, which was described as "near flawless" by analysts. The streaming service added an unprecedented 18.9 million subscribers, surpassing Wall Street's expectations by a wide margin. This surge was attributed to a mix of successful content, including live sports events and the return of popular shows like "Squid Game." Despite the subscriber growth, Netflix announced price hikes across its subscription plans, with the ad-supported tier increasing to $7.99 from $6.99, and the Premium plan rising to $24.99. The company also revealed a significant $15 billion stock buyback program and raised its full-year revenue outlook for 2025. While advertising revenue has seen substantial growth, it's not expected to be a primary revenue driver until 2026. Netflix's focus remains on delivering unique, can't-miss live events rather than regular sports packages, as it continues to navigate a competitive landscape.

yahoo
January 23, 2025
Stocks
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