The price Mark Zuckerberg wasn't willing to pay to halt Meta's antitrust trial

Key Points

  • Meta CEO Mark Zuckerberg attempted to settle an antitrust case with the FTC, offering up to $1 billion, far below the FTC's demand of $18 billion.
  • The FTC alleges Meta became a monopoly by acquiring Instagram and WhatsApp, and now seeks to force Meta to divest these acquisitions.
  • Zuckerberg's past emails reveal strategic acquisitions to neutralize competition, with Instagram being a central focus in the trial.
  • Despite settlement attempts, the trial proceeded with Zuckerberg as the first witness, discussing the intent behind acquiring Instagram.
  • A potential spin-off of Instagram could significantly impact Meta's revenue, given Instagram's substantial contribution to Meta's ad revenue.

Summary

The ongoing antitrust trial between Meta Platforms and the Federal Trade Commission (FTC) in Washington, D.C., has revealed significant details about Meta's acquisition strategies and the government's efforts to curb its market dominance. Mark Zuckerberg, CEO of Meta, initially offered $450 million to settle the case, which was far below the FTC's $30 billion demand, eventually increasing his offer to $1 billion. However, FTC Chair Andrew Ferguson insisted on at least $18 billion. The FTC alleges that Meta achieved monopoly status in personal social networking by acquiring potential rivals like Instagram and WhatsApp. In court, Zuckerberg's emails from 2012 were presented, showing his strategy to buy time by acquiring startups like Instagram to prevent new competitors from gaining scale. Despite these revelations, Zuckerberg maintained that the acquisitions were also aimed at enhancing functionality and quality. The trial continues, with the potential outcome of Meta having to divest Instagram, which could severely impact its financials given Instagram's significant contribution to Meta's ad revenue.

yahoo
April 16, 2025
Stocks
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