Why 2025 is set to be a crucial year for Amazon’s Zoox robotaxi unit

Key Points

  • Zoox plans to grow its operations and commercialize its robotaxi business in 2023.
  • The company aims to begin offering rides to the public "quite soon" and expand its operating regions.
  • Zoox is currently testing its purpose-built robotaxis in Las Vegas, San Francisco, and Foster City, California.
  • Las Vegas is expected to be Zoox's first commercial market, with an "Early Rider Program" launching soon.
  • Zoox's robotaxis differ from others as they were developed without manual controls like steering wheels or pedals.

Summary

Amazon's autonomous vehicle unit, Zoox, is gearing up for a significant year in 2023, with plans to expand its operations and commercialize its robotaxi service. The company, which was acquired by Amazon for $1.3 billion in 2020, has been testing its unique robotaxis, designed without traditional driving controls, in Las Vegas, San Francisco, and Foster City, California. Zoox aims to start offering public rides "quite soon," with Las Vegas being the first market to experience this service through an "Early Rider Program" before opening it up to the general public later in the year. Despite some investor skepticism towards autonomous vehicles, Zoox's CTO, Jesse Levinson, remains optimistic about the company's progress and future expansion into cities like Miami and Austin. The robotaxi industry, while challenging, continues to evolve with Waymo leading the market, but Zoox's approach of building vehicles specifically for autonomous driving sets it apart from competitors like Waymo, which retrofits traditional vehicles. The commercialization of autonomous vehicles remains a complex endeavor, with significant costs and regulatory hurdles, but Zoox's steady approach to scaling and safety could position it as a notable player in the robotaxi market.

cnbc
January 17, 2025
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