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Understanding Private Assets: A Detailed Guide for New Investors

Private assets—such as private equity, private debt, and real estate—are rapidly gaining traction among individual investors, driven by their potential for attractive returns and diversification. Here’s a detailed breakdown of what private assets are, why they’re increasingly popular, how to approach them as an individual investor, and how platforms like Liquidity.io are shaping the future of private asset investing.

May 29, 2025

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DISCLAIMER: Securities on this platform are offered by ARQ Securities (“ARQ”), a FINRA member broker-dealer and operator the ARQ Securities/ATS. ARQ is a wholly owned subsidiary of Satschel Inc. liquidity.io is a wholly owned subsidiary of Satschel Inc. and provides services to this Platform. By using the Site, you are subject to ARQ Securities Terms of Service and to our Privacy Policy.Please read these carefully before using the Platform. Although our Platform may describe opportunities to invest in various securities, we do not make recommendations regarding the appropriateness of any particular investment opportunity for any particular investor. We are not investment advisers and we do not provide investment advice or monitor, endorse, analyze, or recommend any securities. You should be aware that the value of investments in private securities may be impacted by limited disclosure of financial and other company information, and of transaction reporting; they may be less-liquid than comparable public-market securities and that private securities holdings are often subject to additional trading restrictions which may impact your ability to sell. You should consult your business adviser, accounting adviser, and/or attorney with respect to price, value, risk or other aspects of your security or investment, prior to entering into a transaction. Digital assets using blockchain, are speculative, involve a high degree of risk, are generally illiquid, may have no value, have limited regulatory certainty, are subject to potential market manipulation risks and may expose investors to loss of principal. Investments in private placements, start-up investments in particular, are also speculative and involve a high degree of risk. Investors must be able to afford the loss of their entire investment. Blockchain is a new technology and unproven in financial markets. Securities ownership is officially maintained at a securities custodian and the transaction agent's records supersede the blockchain. There is no guarantee that tokenization will enable any secondary market liquidity in the future and your investment may remain illiquid.

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