Apple's China smartphone shipments slide 9% in first quarter

Key Points

  • Apple's smartphone shipments in China fell by 9% in Q1, marking its seventh consecutive quarter of decline.
  • Apple was the only major manufacturer to experience a decline in shipments, with its market share dropping to 13.7%.
  • Xiaomi, the market leader, saw a 40% increase in shipments during the same period.
  • Government subsidies introduced in January did not benefit Apple due to its premium pricing strategy.

Summary

Apple Inc. faced a challenging first quarter in China, with its smartphone shipments declining by 9% year-over-year, according to IDC data. This decline marks Apple's seventh consecutive quarter of falling shipments, positioning it as the only major smartphone manufacturer to experience such a downturn. Apple's shipments totaled 9.8 million units, reducing its market share to 13.7% from 17.4% in the previous quarter. In stark contrast, Xiaomi, the market leader, saw its shipments surge by 40% to 13.3 million units. The introduction of government subsidies in January, aimed at boosting consumer electronics sales by refunding 15% on products priced under 6,000 yuan, did not help Apple due to its premium pricing strategy. This pricing model has prevented Apple from capitalizing on the market growth spurred by these subsidies, highlighting a strategic challenge for the company in one of its key markets.

yahoo
April 18, 2025
Stocks
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