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Coca-Cola is set to revert to using real cane sugar in its U.S. products, abandoning high fructose corn syrup, a change heralded by President Donald Trump, who claims personal involvement in the decision. Since the mid-1980s, Coca-Cola has used corn syrup due to economic pressures from U.S. farm policies that subsidize corn and impose tariffs on imported sugar, making corn syrup a cheaper alternative. This shift, influenced by the powerful farm lobby and agribusiness in states like Iowa, has long been a point of contention. U.S. consumers have often preferred cane sugar, as seen in the cult following for “Mexican Coke” and limited edition throwback sodas. Trump’s announcement, shared via social media, praised the move as beneficial for American consumers, though Coca-Cola has only confirmed upcoming innovations without specifics. The transition raises questions about timing, nationwide implementation, and its impact on existing trade policies like sugar tariffs. This change not only alters a beverage recipe but also intersects with broader political and economic dynamics, challenging entrenched agricultural interests. Further details from Coca-Cola and relevant farm organizations are pending, leaving the full scope of this shift uncertain.
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Bullish (BLSH), a cryptocurrency exchange operator, is set to go public with a valuation of $5.41 billion, pricing its IPO at $37 per share, surpassing the anticipated $32-$33 range, and raising $1.1 billion. This marks the company's second attempt at a public debut after a failed 2021 SPAC merger valued at $9 billion was halted by regulatory issues. The IPO has attracted significant institutional interest, with BlackRock and Ark Invest eyeing up to $200 million in shares. Bullish, which also owns CoinDesk, operates a digital assets exchange for institutional clients, handling $2.6 billion in daily volume in Q1. CEO Thomas Farley believes the digital assets industry is at a growth inflection point, positioning Bullish as a key player with a compliant, institutional-focused model. The IPO comes amid a robust 2025 market, with 133 IPOs worth over $50 million, up 58% from last year, and a cryptocurrency rally, including Bitcoin (+28%) and XRP (+57%). Bullish aims to follow the success of recent fintech IPOs like Circle (+130% since debut) and Figma (+2% since debut), signaling a strong recovery in the IPO landscape after challenging years.
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Bags, a Solana-based memecoin launchpad launched in May, is carving a niche by paying royalties to meme creators and artists, a strategy that sets it apart from competitors like Pump.fun and LetsBonk. With over $1 billion in trading volume in the past 30 days, Bags is the fastest-growing platform of its kind on Solana by revenue, despite being dwarfed by market leaders. Its model requires creators to specify royalty recipients, often the original artists, addressing ethical concerns around copyright seen in other platforms. However, while some creators earn six-figure payouts, Bags’ top tokens, BTH and NYAN, have plummeted by 20% and 32% in 24 hours, leaving traders with losses. This comes amid a broader memecoin market resurgence, with the sector’s value hitting $77 billion, up 11% in 30 days, and trading volume rising 45%. Solana remains a key blockchain for memecoin activity, seeing a surge in new tokens. Bags’ creator-first approach offers a fresh perspective, but the volatile nature of memecoins continues to pose risks for investors.
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Bullish, a cryptocurrency exchange operator backed by billionaire Peter Thiel, is poised to open nearly 62% above its IPO price of $37 per share on the NYSE, potentially valuing the company at $8.77 billion. The IPO raised $1.11 billion, marking the largest U.S. listing by a digital assets firm this year. This follows stablecoin giant Circle's successful $1.05 billion IPO, reflecting growing mainstream adoption of cryptocurrencies, with the sector's market value recently exceeding $4 trillion. Bullish, which acquired CoinDesk in 2023, benefits from a pro-crypto White House, regulatory wins, and corporate treasury adoption, alongside ETF inflows and bitcoin's record highs. The company's debut signals strong investor confidence and boosts prospects for future U.S. listings by other crypto firms like Gemini and Grayscale, who are eyeing public offerings during a revived IPO window driven by robust tech earnings and expectations of easing tariffs and interest rates. J.P. Morgan and Jefferies led the underwriting for Bullish's IPO, underscoring the sector's increasing integration into traditional financial markets.
