Trump crypto firm plans launch of public company that will hold family token

Key Points

  • Trump Family's Crypto Venture: World Liberty Financial, a Trump family business, plans to launch a publicly traded crypto treasury company holding its proprietary token WLFI and cash, aiming to raise $1.5 billion.**
  • Leadership Roles: Eric Trump and Donald Trump Jr. are proposed to serve on the board of the new treasury company.**
  • Crypto Empire Growth: This initiative adds to the Trump family's expanding crypto portfolio, which includes the WLFI token ($550 million in sales) and a stablecoin, USD1.**
  • Industry Trend: The plan aligns with the rising trend of digital asset treasury companies, inspired by Michael Saylor’s MicroStrategy, now Strategy, which holds over $72 billion in Bitcoin.**
  • Market Risks: Despite the boom, some investors caution that the crypto treasury trend may be a fad, posing risks of collapse as the current crypto surge wanes.**

Summary

World Liberty Financial, a Trump family business, is set to launch a publicly traded crypto treasury company, combining its WLFI token and cash, with a goal to raise $1.5 billion, according to investor details reported by Fortune. Eric Trump and Donald Trump Jr. are slated to join the board of this NASDAQ-listed shell firm. This move expands the Trump family’s crypto ventures, which already include the successful WLFI token ($550 million in sales) and a stablecoin, USD1. The plan mirrors a growing trend of digital asset treasury companies, pioneered by Michael Saylor’s Strategy (formerly MicroStrategy), which holds over $72 billion in Bitcoin. Similar firms now exist for Ethereum and other cryptocurrencies, while Trump Media recently acquired $2 billion in Bitcoin. Advocates argue these companies provide traditional investors access to digital assets, but critics warn of potential collapse as the crypto boom fades. The Trump family’s involvement in blockchain extends beyond World Liberty, with personal memecoins and a Bitcoin mining venture backed by Eric and Donald Jr. Spokespersons for the family and World Liberty declined to comment on the treasury company plans.

Leo Schwartz
August 9, 2025
Crypto
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