Brad Pitt's F1 racing movie debuts. Can it help bring the sport to new heights?

Key Points

  • "F1 The Movie" premiered in the US on June 27, with a rumored $200 million budget, backed by Apple and distributed by Warner Bros., achieving a projected $140 million global opening weekend.
  • The film features Brad Pitt as an aging racer and offers unprecedented access to real F1 races, cars, and technology, providing an authentic viewer experience.
  • Formula One's popularity is surging in the US, with 30 million viewers in 2024 on ESPN platforms and a fanbase of 50 million, doubling yearly, making it a key market for sponsors.
  • Major US companies like Oracle, Visa, and Google sponsor F1 teams, with Williams F1 seeking more partnerships despite mixed 2024 results, sitting fifth in team standings.
  • Concerns exist about F1's US market saturation, with ESPN opting out of TV rights and Liberty Media seeking a new deal worth $150 million per season, potentially involving streamers like Netflix or Apple.

Summary

"F1 The Movie," premiered on June 27 in the US, is a high-budget film ($200 million) backed by Apple and distributed by Warner Bros., starring Brad Pitt as an aging racer seeking redemption. With a projected $140 million global opening weekend, the movie leverages unprecedented access to real Formula One (F1) races and technology for authenticity. Meanwhile, F1's popularity in the US has soared, reaching 30 million viewers on ESPN in 2024, fueled by shows like Netflix’s "Drive to Survive." The US fanbase, now at 50 million and doubling yearly, is a prime target for sponsors, with major US brands like Oracle and Google backing teams. Williams F1, despite a fifth-place standing, seeks more sponsorships while navigating mixed results. However, concerns about market saturation loom as ESPN exits its TV rights deal, and Liberty Media pursues a $150 million per season contract, potentially with streamers like Netflix or Apple. The film and sport's growth highlight F1's rising cultural and commercial impact in the US.

yahoo
June 29, 2025
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