From refrigerators to snacks to detergent, US households are looking for low-cost alternatives everywhere

Key Points

  • Consumer Behavior Shift: Americans are increasingly seeking lower prices, impacting purchases from appliances to household essentials, as noted by companies like Whirlpool, Procter & Gamble, PepsiCo, and Coca-Cola.**
  • Whirlpool Challenges: Whirlpool reported a 5% year-over-year decline in major domestic appliance sales in North America, missed earnings expectations, cut guidance, and saw its stock drop over 13%.**
  • P&G Adjustments: Procter & Gamble observed a cautious consumer trend with trade-downs to less premium products within their portfolio, alongside plans to cut 7,000 jobs by 2027 to reinvest in innovation.**
  • Economic Pressures: Macroeconomic uncertainty, high interest rates, inflation fears, and potential tariffs are dampening consumer confidence, as per data from the Conference Board.**
  • Beverage Industry Response: Coca-Cola and PepsiCo are focusing on affordable options and value investments to retain consumers amidst economic pressures.**

Summary

American consumers are prioritizing lower prices across various sectors, from appliances to everyday essentials, as highlighted by recent comments from major companies like Whirlpool, Procter & Gamble (P&G), PepsiCo, and Coca-Cola. Whirlpool, facing a 5% drop in North American appliance sales and missing earnings targets, saw its stock plummet over 13%, with CEO Marc Bitzer citing macroeconomic uncertainty and suppressed demand. P&G's CEO Jon Moeller noted a cautious consumer base trading down to less premium products, while announcing a restructuring plan involving 7,000 job cuts by 2027 to fund innovation. Consumer confidence remains low, pressured by inflation fears, high interest rates, and potential tariffs, according to the Conference Board. In the food and beverage sector, Coca-Cola and PepsiCo are adapting by offering more affordable options and focusing on value to retain customers. This widespread shift in consumer behavior reflects broader economic concerns impacting purchasing decisions across industries.

yahoo
August 2, 2025
Stocks
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