Why Tesla is in trouble — aside from CEO Elon Musk's behavior

Key Points

  • Tesla's Challenges: Tesla is facing a significant decline in demand, with 2024 deliveries dropping to 1.78 million vehicles from 1.8 million in 2023, marking its first year-over-year decline, alongside a 13.5% drop in Q2 deliveries and a 27.9% fall in European EV registrations in May.**
  • Musk's Distractions: CEO Elon Musk's focus on politics and other ventures is seen as a distraction, with critics like Wedbush's Dan Ives urging the Tesla Board to set boundaries on Musk's political ambitions to refocus on the business.**
  • Competitive Pressure: Tesla is grappling with intensifying competition from GM, Ford, Hyundai, and Volkswagen, compounded by an aging model lineup and brand fatigue, as noted by Cox Automotive's Stephanie Valdez Streaty.**
  • Policy Impact: The loss of EV tax credits and regulatory credits under Trump's "One Big Beautiful Bill" poses a severe threat to Tesla's profitability, with significant revenue hits expected from reduced fines for CAFE standards and eliminated consumer incentives.**
  • Future Bets: Tesla is pivoting towards AI and robotaxis, with ongoing tests in Austin, Texas, seen as a potential trillion-dollar opportunity, though execution and competition from Waymo and Amazon's Zoox remain challenges.**

Summary

Tesla is encountering significant hurdles as detailed in the article, with a notable decline in vehicle deliveries for 2024, dropping to 1.78 million from 1.8 million in 2023, marking its first annual decrease. This downturn is evident in a 13.5% drop in Q2 deliveries and a 27.9% fall in European EV registrations in May. Critics attribute part of Tesla's struggles to CEO Elon Musk's distractions with politics and other ventures, urging the board to refocus his efforts on the company. Meanwhile, Tesla faces fierce competition from GM, Ford, Hyundai, and Volkswagen, alongside brand fatigue and an aging product lineup. The loss of EV tax credits and regulatory credits due to Trump's "One Big Beautiful Bill" further threatens Tesla's bottom line, with significant revenue impacts expected. In response, Musk is steering Tesla towards AI and robotaxis, with tests underway in Austin, Texas, seen as a potential game-changer despite execution challenges and competition from Alphabet's Waymo and Amazon's Zoox. Analysts stress that Tesla must prioritize execution over innovation to navigate these turbulent times, balancing battery production, product updates, and regulatory scrutiny while addressing declining demand and policy shifts. Tesla's stock, down over 25%, reflects investor concerns, though optimism remains for autonomous technology to potentially redefine the company's future.

yahoo
July 9, 2025
Stocks
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